News from ThedaCare
It isn’t often a company refreshes its brand in a truly significant way. It’s a time consuming and sometimes challenging process, and it forces some deep introspection. And as we learned at ThedaCare, it’s also invigorating and affirming.
About a year ago, we decided the time was right to undertake that kind of journey. Our recent growth and the continuously changing healthcare landscape our patients are experiencing prompted us forward. It’s been quite a trip.
We haven’t arrived at our destination, but we’re well on our way to redefining what it means to be better. Our fresh brand is central to our trek. We’re refocusing on what our patients and their families have told us about their ThedaCare experience – primarily, that they trust us for their most complex care needs, that we sometimes confuse them, and that they’re looking for a guide.
Reducing their confusion and increasing their peace of mind is at the heart of our brand. We’ve renewed an emphasis on sharing ideas across our system. We’re engaging providers and employees to set standards across our footprint. Without that continuity, people have a harder time experiencing the value we offer. So, we’re developing more shared processes to create the same, high quality experience for patients no matter where they’re seen.
We’re also moving toward a clearer naming structure for our facilities, from Appleton to Waupaca. Patients and their families from 14 counties come to our seven hospitals, two surgery centers, 35 physician clinics and scores of other services and facilities. That’s a lot to navigate and understand.