News from ThedaCare

Looking in the crystal ball

Are you a trend-watcher? At ThedaCare, we follow changes in our society and in our industry because we want to understand what they mean for our patients, our communities, and our business. Not paying attention to change can be a high-risk proposition. 

Healthcare has always been a field in flux. The nature of science itself is to discover and learn, and in healthcare, to prompt change toward better prevention, treatment and cure. Add to that changes in healthcare policy, regulations that seem to grow ever deeper and wider, changes in payment models and reimbursement structures, new technologies and their applications, growing transparency around cost and quality, and even how patients engage their own health. 

It often has me asking, “What’s our future look like?”

When we at ThedaCare consider how we might achieve our mission of improving the health of the communities we serve in five, 10 or 25 years, here are some of the trends we’re paying attention to.

•The largest group of people we serve is seniors. They’re a population with specific health, social, cognitive and emotional needs. They also may rely heavily on the advice and insight of their children. A greater emphasis on all kinds of populations – from those with chronic health conditions to those with acute needs – means we need new strategies for communicating, delivering and monitoring care. It means we need to think differently about our brand, our customer service, our business.

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